With advanced technologies and continuous digital innovation, businesses have been adopting the latest strategies for faster business growth. Opting for an e-commerce site is extremely crucial for any business, especially in this highly competitive digital world. One of the most well-known open-source eCommerce platforms that aid firms in going online is Magento. It enables businesses to build a highly effective and robust online store that can be tailored to the needs of the concerned business. As of the latest statistics, almost 156,148 stores are currently live on the Magento platform.

Although Magento provides a variety of features and operations, creating and maintaining a website powered by Magento can be difficult and time-consuming. Therefore, to effortlessly and swiftly construct the online shop, business owners should make sure to outsource Magento development services from reputable development companies. At present, more e-commerce stores are opting for Magento for a better experience.

This blog takes a dive into the major benefits that businesses tend to experience when invest and opt the development services of Magento for their e-commerce store.

Top Benefits Of Investing In Magento Development Services

Opting for Magento development for your e-commerce website has a number of significant advantages. So, if you are still wondering whether to invest in Magento development services for your e-commerce store then it’s time to stop thinking and read it here.

• Expertise and Specialisation: Hiring Magento specialists will, first and foremost, give you access to a group of experts with in-depth knowledge and experience in creating and modifying Magento websites. These programmers can create a website that satisfies your particular requirements since they have a thorough understanding of the architecture, coding guidelines, and best practices of the platform.

• User-Friendly E-Commerce Store: Having the opportunity to design a distinctive and aesthetically pleasing online store is another important benefit of using Magento development services. The development team can alter the look, feel, and user interface to better reflect your brand identity and give your customers a smooth shopping experience. They can also make the website mobile-friendly, making it responsive and usable on devices with different screen widths.

• Customisation and Flexibility: Magento offers easy customisation and flexibility. The functionality of your e-commerce website can also be improved by integrating a variety of extensions and plugins, which Magento developers can do. These professionals can customise and integrate the required extensions to expedite your business operations and enhance user experience, whether it be integrating a payment gateway, putting in place a product search tool, or setting up a customer review system.

• Support and Maintenance: The continuing support and maintenance that they offer is one of the main advantages of using Magento development service provider. The creation of a website is only the first step while regular maintenance and updating are also crucial. You can be confident that your website will always be current, safe, and optimised for performance if you work with expert developers. They may take care of basic upkeep duties, security patches, and bug fixes, freeing you up to concentrate on other areas of your company.

• Saves Time: You may save time and money by using Magento. You don’t have to spend your own time and energy understanding the intricate details of Magento development. Instead, you can rely on the professional experts who have already mastered the system. This enables you to concentrate on your main business operations while speeding up the development process and launching your online business store. 

• Integration Capabilities: The smooth integration of numerous third-party systems and extensions is a feature of Magento development. Professional developers may connect and customise these integrations to expedite your business processes and improve overall efficiency, whether you need to integrate with payment gateways, shipping suppliers, CRM systems, or other business tools.

• SEO-Friendly Features: Your website’s exposure on search engines can be improved with Magento’s built-in SEO tools. The structure, meta tags, URLs, and other components of your website can all be optimised through the use of Magento development services to raise its search engine rankings. Your website can draw more organic traffic and improve its online exposure by putting SEO best strategies into practice.

For companies trying to build a strong online presence, using Magento development services has many advantages. These services guarantee that your Magento-based e-commerce website is constructed for success, from professional knowledge and customised designs to expanded functionality and ongoing maintenance. You may save time, cut expenses, and ultimately give your clients an outstanding online shopping experience by delegating the creation of your website to experts. So, don’t contemplate any longer and make sure to opt for Magento e-commerce development.

You may wonder, what makes Magento a sought-after platform? The answer is simple; Magento is a popular ecommerce platform because it has been designed to address some of the most common challenges faced by online store owners. In fact, all the top names in the industry are using the Magento ecommerce platform. Here are some ways in which Magento is solving these major issues:

Major Ecommerce Issues That Magento Tackles

Lack of scalability

Most ecommerce site owners will say that smooth scaling of their business is not always possible with a lot of ecommerce platforms. This is where Magento shines. It offers a highly scalable solution that can easily accommodate the needs of growing businesses.

Featuring things like built-in caching, load balancing, and support for multiple servers, Magento is equipped to handle high traffic volumes without compromising on site performance.

Low scope for customisation

Another major challenge faced by ecommerce site owners is the lack of flexibility in their platform. The Magento e-commerce platform is great for developing the kind of site that allows merchants sufficient leeway to customise it exactly the way they envisioned it during the concept phase.

With a lot of other platforms you may face quite a bit of friction and frustrations in your attempt to try and run your ecommerce business as smoothly as possible. Nevertheless, Magento is a popular platform that allows for a high degree of customizability, with an extensive library of extensions and add-ons.

One of the main reasons to choose Magento ecommerce solutions is to benefit from extensive scope for customisation.

Security vulnerabilities

Security is a huge concern for any online store owner. This is because they deal with sensitive customer information like credit card details and so on. Accordingly, Magento ecommerce software is designed to protect sites with a host of security features, for instance built-in security patches, two-factor authentication, and SSL encryption. What’s more, the platform is regularly audited for security vulnerabilities, ensuring that merchants can run their stores with confidence.

Non-responsiveness

With the rise of mobile devices, it is imperative that ecommerce sites are mobile-responsive. Magento stores are designed to be mobile-compatible, with a responsive design that automatically adjusts to varying screen sizes. This ensures that customers can easily access and navigate the site on any device. Thanks to mobile-optimised sites, owners are able to consistently boost sales with Magento.

Insufficient marketing tools

You may be among the many ecommerce store owners struggling to grow their online businesses. To cater to this need, Magento offers built-in SEO features and integration with social media platforms and much more. This means that site owners get all the tools they need to drive traffic, increase sales, and build customer loyalty. As the platform supports a range of payment gateways, customers will enjoy a smooth shopping experience when using Magento stores.

As an online merchant, you can opt for Magento ecommerce solutions to address all these challenges and build successful businesses that can compete in the cutthroat world of ecommerce.                                                                                     

Can Magento Successfully Launch An Online Store?

A rising number of merchants are flocking to Magento to successfully launch their online stores. This powerful and flexible ecommerce platform is being used by businesses of varying sizes and complexities to create robust online stores that meet their unique needs. Extensive Magento ecommerce features and customization options allow the platform to offer a comprehensive solution for building, managing, and growing an online store.

However, before you launch your store, there are a few things you need to know to ensure a successful launch. Here are some key considerations:

Plan your website design and user experience

Website design and user experience are two elements with the potential to make or break your online store. Before your Magento website development gets underway, plan your website layout, navigation, and design carefully to ensure that it is user-friendly and visually appealing.

Choose the right hosting provider

As it is a resource-intensive platform, for Magento you would need to select a hosting provider that can handle the traffic and data requirements of your online store. Look for a hosting provider that offers reliable performance, fast page load times, and 24/7 support.

Customise your store with extensions and add-ons

Magento offers a wide range of extensions and add-ons that can be used to enhance the functionality of your online store. During Magento website development, opt for extensions that address your specific business needs, such as payment gateways, shipping providers, and marketing tools.

Optimise your website for SEO

Search engine optimization is critical for driving traffic to your online store. Optimise your website for SEO by using relevant keywords, meta descriptions, and page titles, and by upgrading your site structure and navigation.

Implement a marketing strategy

Launching your online store is just the first step. You also need to develop a marketing strategy to promote your store and attract customers. Consider using social media, email marketing, paid advertising, and other channels to reach your target audience.

If you, like many other entrepreneurs, are trying to get your online business off the ground, Ivan Infotech offers the end-to-end support you need to make it happen.

If you take examples of the most popular eCommerce businesses around, they serve different categories of products to global customers. Both these sites have millions of customer bases and have platforms from where buyers can order items and get them delivered directly to their doorstep. Just imagine your eCommerce site has become so much popular that people from different locations are placing orders every minute and you are experiencing good profit.

Yes, this is possible with an effective, highly result-driven, and bespoke eCommerce website that is mainly developed to cater to the needs of your business goals. Want to scale up your E-Commerce Business ROI; consult with an expert team who provide the services on custom eCommerce development solutions, eCommerce lead generation, use of modern eCommerce platforms like Magento, and lifetime support. Your eCommerce business can reach its targeted audience which in turn converts to potential sales.

Why Measuring ROI for E-commerce Business Is Necessary?

ROI in an eCommerce business varied depending upon the nature of the business. By knowing your business’s ROI, you will get to know how the marketing channels are working and their role to generate profits. If you want to know how to Increase Sales Online through your eCommerce site, you need to follow the right marketing strategies. For this, it is always better to consult with a trusted IT partner that will help your eCommerce business generate more ROI in a short period.

Effective Strategies We Utilises for Higher revenue or an E-commerce Business

1. Focus On E-commerce Website’s SEO 

Search engine optimisation is the process of optimizing the site for search engines. Optimizing the eCommerce store will increase visibility and hence, attract more customers. If your website rank on top of Google search engine rankings through effective and result-driven seo strategies, your target audience can easily find you and establish trust on your brand. SEO is one of the most vital parts of lead generation and Ivan’s experts have specialized skills in overall generating leads for your eCommerce site. To bring more leads to your website, lead generation specialists will make a customised strategy to bring the best results.

2. Study Your Competitors

Before you start with all the marketing campaigns, you need to know your competitors. The experts will help you in finding the right strategies to locate your competitors. You can check the below points of the competitors to know about their details.

• Product pages
• Websites
• Social media accounts
• Checkouts
• Blogs by which they attract buyers and shoppers

It is very important to know how they position themselves, what they are offering, and how much time and effort they are spending. By doing these, specialists will be able to figure out what will be the best strategy for your eCommerce business and they determine the loopholes and try to fix them too.

3. Building An Ecommerce Brand That Provides Great Customer Experience

An eCommerce brand that provides a great customer experience will automatically generate high ROI. If your brand can provide good customer engagement, it will create a strong relationship between the customers. This means they will be more likely to come up to the website again to avail of service or buy any product. To have a great customer experience, your brand should-

• Deliver what it promises
• Be consistent in the delivery to every customer
• Show empathy to customers and take feedback

4. Tracking The Customer Behavior

Customer behavior is very crucial for an eCommerce site to explore. It can be tracked and analysed for helping your business to improve ROI. It is also important to know how the customers are using the website so that you can make changes to the website to increase sales. Tracking customer behavior is a great way to increase ROI. If you can track customer behavior, you will be able to see what they are doing on the website and how they are interacting. E-Commerce Revenue Model can be determined by understanding customer movement on the website. Following the below tips to improve ROI-

• Understand the customer base
• Find out what your eCommerce store does and how the customers are interacting
• Using information to create targeted content, offers, and promotions to bring customers back.

5. Create Quality And Engaging Content

Content is King and it is the foundation of everything happening online. Our teams from Ivan make sure that your website has content that will engage the customers and help them to have good value from the brand. There should be compelling, engaging, and innovative contents that people love to read and share.

There are various ways to use the contents to drive ROI and here are a few ideas shared-

• Creating blogs that tell about your industry and answer common queries
• Use videos, infographics, and podcasts to explain complicated topics
• Give away important information in exchange for leads
• Create educational videos to teach people how to do something unique

Creating content to help customers to get value from you and your brand is the key. The more valuable your contents are, the more likely people will read and share them. The  experts from leading IT service providers make use of tools like Google Analytics and heatmap to check which pages on the website get clicked most of the time.

Apart from these, our specialists also provide other tailored services to eCommerce clients like custom eCommerce development, upgrade of existing eCommerce sites to Magento, free server hosting, and maintenance of the website. Want to take your eCommerce business to a new level? Feel free to contact the team from Ivan Infotech.

Furthermore, it is vital to choose an e-commerce revenue model that meets the needs of your business to ensure a growth-oriented venture.

By continuous growth and upgrades your e-commerce store will be able to forge ahead of your competition. This upper hand can help you draw in new customers and retain existing ones, resulting in increased success and revenue generation.

How To Increase Sales Online

If you are thinking about starting an online venture, one of the first things you would need to do is create an online ecommerce business plan. This will make it clear to you whether your endeavour is viable or needs tweaking. Some of the major ways to optimise your ecommerce sales are detailed below. 

Optimise your website for better user experience

A sophisticated and easy-to-use website is crucial for creating a positive shopping experience for customers. It offers you a clear and user-friendly navigation, high-definition product images, and a responsive design that runs well no matter the device you are using. Moreover, ensure that your website loads without lags and has a crisp, visually appealing layout.

Offer discounts and promotions

A great way to attract new customers and incentivize existing customers to make a purchase is to offer discounts and promotions. For instance you can include limited-time sales, coupon codes, or loyalty programs.  As an e-commerce business, be sure to pick the right type of promotion for your target audience, and to make sure it harmonises with your overall marketing plan.

Invest in SEO

Search engine optimization (SEO) is crucial for bringing higher visibility for your website in search engine results pages (SERPs). Here, various elements of your website are optimised, for instance your page titles and meta descriptions, to raise your website’s ranking for appropriate keywords. What’s more, you can generate high-quality, keyword-rich content that adds value to your customers, and share it on your website as well as other platforms to improve your online store’s visibility.

Use social media to promote your products

Social media is a vital platform for reaching new and existing consumers. You can take advantage of platforms such as Facebook, Instagram, and Twitter to promote your products, engage with customers, and raise brand awareness. Consider using paid advertising on social media to gain a broader audience and drive more sales.

Set aside funds for email marketing

If you want a cost-effective way to reach customers and drive sales, email marketing is the way to go. This can consist of sending newsletters, promotional emails, and targeted campaigns based on customer behaviour and likes and dislikes. Make sure your emails are visually engaging, easy to read, and deliver value to the recipients.

Deliver excellent customer service

For e-commerce businesses, a high level of customer service can help boost trust and loyalty with your customers, resulting in repeat business and higher sales. This includes prompt responses to customer inquiries, offering helpful and knowledgeable support, and making the returns process as easy and hassle-free as possible.

Leverage customer reviews and ratings

Encouraging customers to leave reviews and ratings of your products can increase credibility and influence other potential customers. This can be done by providing a simple and convenient way for customers to leave feedback on your website, or by using third-party review platforms.

Using these reviews and ratings allows e-commerce organisations to refine their operations and run it in accordance with the needs and preferences of the customers that they serve, using the insights gleaned.

Offer free shipping and returns

Easy returns and free shipping can be a key factor in making customers feel more positive about making a purchase. Offer free shipping for orders above a certain amount, or for all orders, and make the returns process as simple and effortless as possible.

Implement targeted advertising

Targeted advertising allows your e-commerce business to reach specific audiences and increase conversions. It involves using retargeting to display ads to customers who have previously visited your website, or using demographic and interest-related targeting to reach a specific audience on result-driven platforms.

Ongoing testing and optimisation

Ongoing testing and optimising of different elements of your website and marketing strategy can help you detect what works best and enhance your overall sales performance. You can opt to carry out A/B testing of alternative website designs, testing various options of promotions and discounts, and analysing customer data to establish the most effective marketing channels. In this way, over time you can make data-driven decisions that radically improve your ecommerce sales.

If you have an e-commerce business it is important that you research all the strategies and best practices being used to ensure that your online store generates high sales and revenue.

How To Choose The Ideal Ecommerce Development Partner

When selecting a development firm for your e-commerce project, it’s important to consider their experience in your particular business segment. Look for a company that has a history of delivering successful projects that are similar to yours. This will give you an idea of their expertise and vision.

• Time to Market (TTM) is a major aspect to consider when determining the timeline for your project. A professional development firm can typically launch your e-commerce store within 5-6 weeks, but it’s also vital to ensure that the code is of high quality to avoid any bugs.

• Cost is a further factor to consider when selecting a development agency. Request an in-depth cost estimate with a breakdown of the various components to get a better understanding of the expenses.

• Support and maintenance are crucial post-development considerations. Make sure you choose a firm that can provide ongoing support to ensure the smooth operation of your e-commerce store, including things like server management and digital marketing support.

There are a number of e-commerce development providers out there and Ivan Infotech is one such trusted agency that has the expertise and experience to create high-quality e-commerce websites.

What precisely is a hybrid shopping experience?

Hybrid shopping takes into account the elements that are a blend of both in-person and eCommerce shopping options, where there is a seamless connection between both the physical and virtual worlds.

Several businesses currently allow shoppers to order items online and have them collected at one of their stores in the customers’ vicinity. This is made possible thanks to custom e-commerce solutions that handle multi-channel operations. Additionally, several companies are enabling consumers to return products that were purchased online to physical counterpart stores and get back their cash or refund. In more recent times, the pandemic brought forward the possibility of curbside pickup, and brick-and-mortar stores have begun offering the option of mobile self-checkout.

Hybrid journeys such as these are propelled by integrated e-commerce software solution and a robust strategy that helps businesses with marketing campaigns, brand messaging, product data spanning various channels as well as shopper data. Thanks to e-commerce software development businesses gain robust platforms and are able to offer shoppers a highly frictionless and smooth journey.

In-store staff is able to access customers’ account data or it can also be extracted through various devices, whereas customers can look up data of their preferred products like availability in-store, pricing, comparisons, etc.

To put it simply, shoppers are given a free rein on how and when they want to shop. This possibility of convenience is the primary cause that dictates shopper behavior today.

Why do you need a hybrid shopping strategy?

Customers of varying ages – counting Baby Boomers (62%) and Gen Z (58%), continue to have a preference for purchasing from a brick-and-mortar store. Moreover, 45% of in-store shoppers carry out online research before purchasing.

Hybrid shopping is favored over conventional and online shopping primarily because of the level of convenience offered. Your prospective customers do not actively search for a particular shopping experience, rather they seek the most ideal overall shopping journey depending on their needs at varying times. They have come to expect shopping journeys that are straightforward, friction-free and that can accommodate their timeline and preferences. It could be that you have not yet opted for hybrid customer experiences as you don’t want to ‘rock the boat’ but continue with what feels familiar. Here’s why you should change that fact.

With custom e-commerce development you gain state-of-the-art solutions to help you offer higher personalization, lower friction, and optimized convenience that lead to high customer satisfaction. This, in turn, elicits a positive response and boosts brand loyalty, often translating to positive reviews, less churn, and higher revenue.

So, before you decide to invest in the latest e-commerce software solutions, figure out how the technology solution will boost your overall strategy. Invest sufficient time in assessing various options before you decide on a firm that offers the solutions that align with your needs. Overall user-friendliness, level of customer support, and product training availability are further considerations to keep in mind when assessing provider options. Now, are you all set to take your business up a notch with hybrid shopping experiences?

Your platform is a custom e-commerce solution that empowers you to run your online store, operations, sales and marketing. Popular platforms for instance Shopify, BigCommerce, Magento and so on provide incomparable e-commerce functionalities and features and also have the capacity of integrating with further modules you would need to help you unify your business operations on a single platform. You can benefit from e-commerce software development to gain solutions that work behind the scenes giving you a successful and profitable site.

You can now have a look at various considerations to be aware of when choosing an e-commerce platform for your online store.

The volume of products you will be selling

It could be that you plan on selling a broad range of products, or possibly a considerable amount of variations for your business’s basic line of products.

In case you plan to expand or if your business entails a massive catalogue requiring multiple product pages, selecting a solution with low SKU limits will serve to drop sales for your business. Keep these factors in mind while you evaluate various solutions.

Reaching your Target audience

Leveraging social media for advertising your products is imperative in order to magnify your reach to a huge and receptive audience. For this reason, you need to check the marketing features that various e-commerce software solutions offer. Many e-commerce platforms allow you to easily integrate with Pinterest, Instagram, Facebook etc., giving you the chance to directly reach users via their social media accounts. Current advancements are equipping customers to complete their purchases on their own social media accounts.

Potential for scaling up or down

It’s vital to factor in a web host that has the capacity to grow alongside your business. Figure out the amount of site traffic you would expect? For those who are just in their initial phase, it’s logical that you would get by without a high-traffic capacity host. Nonetheless, if you strategize for expansion, your e-commerce business is bound to scale quickly. In this case, you need hosting infrastructure that is adaptable enough to tackle swells in traffic without slowing down your site.

You can opt for custom e-commerce development to gain a highly scalable platform to run your online business efficiently.

Fixing on a Budget

When building and hosting your site it would cost you anything from $10 to $10,000. While hosting providers may offer competitive prices you would still need to ‘check under the hood’ to learn whether it is actually cost-efficient or not. Check outside of the apparent costs such as development and licenses, and learn the costs you’d incur for consultation, set up, maintenance and so on. 

With a hosted e-commerce software solution your provider would deal with updates and server maintenance and more. Alternatively, with a self-hosted eCommerce platform, your company would have to manage setting-up, management and the rest.

Variety of customer service on offer 

When attempting to resolve software issues, it stands to reason that you would most probably want to get the support of real-life agents through email, phone, or chat. Many eCommerce platform companies opt to gain customer service that is outsourced. This often means it is tough and nearly impossible to receive the support precisely when you need it. You need to consider this factor when selecting a platform for your eCommerce business.

Establishing your own online business is thrilling, and selecting the ideal e-commerce software solutions and platform will help it take off smoothly and successfully. 

An eCommerce software solutions simplify the launching process of an eCommerce website. Such software is often hosted on the cloud. This gives business owners complete access to the whole suite of tools they need for setting up or running their e-commerce store. Additionally, the cloud-based, eCommerce software solution, can also help manage inventory, handle logistics, and process payments.

Now that we have a brief idea of what an eCommerce software solution is, let’s understand the functions performed by one. 

So, What does a custom eCommerce software solution do?

A custom eCommerce software solution makes it possible to manage all aspects of the online portal from a single dashboard. The eCommerce software can offer business owners several unique features like-

Managing products–

The eCommerce software solution gives business owners the ability to add and remove products from the portal with ease. The customized software solution automatically updates product quantities with each new order. The data offered by the solution can also be analyzed to offer deeper insights into consumer purchasing behavior.

Efficient order management-

The custom eCommerce software solution can help in efficient order processing. Using the solution it is possible to track the entire journey from order placement to its final delivery.

Handling all details–

The software can help business owners in handling the entire business operation. So, it can be used to manage all daily processes from order tracking to tax calculations.

Enables faster checkout–

An eCommerce software solution can help customers check out faster. This leads to an increase in customer satisfaction and reduces the phenomenon of abandoned carts.

In-built SEO tools–

Several custom eCommerce software solutions also offer built-in search engine and social media optimization. This tends to increase the search rankings for products and the chances of making a sale.

Now that we have a fair bit of idea about the functions performed by an eCommerce software solution, let’s have a look at its types.

Types of eCommerce software solution

Although, there are different vendors offering eCommerce software solutions, the types of software are two. These are-

On-premise-

As the name suggests, these eCommerce software solutions are installed and managed through on-site servers. The business owners purchase a license for this software. Post-purchase they can access annual updates. The owners have to either pay for the yearly updates or can pay a lifetime fee once.

Software as a Service-

In contrast to on-premise software solutions, these solutions are offered through the cloud. Herein the business owner is saved from all the hassles of maintaining their own IT infrastructure. Instead, they just pay a subscription fee based on the usage of the software hosted by the cloud provider. This model is especially beneficial for startups that don’t have the needed IT infrastructure. Connect with an eCommerce software development company to know more.

Difference between eCommerce and shopping cart software

To choose the right customized eCommerce software solutions for your business, you need to understand your needs first. While referring to eCommerce software solutions, vendors often use the term interchangeably with shopping cart software. There is a fine difference between these two.

An eCommerce software solution is a full-featured software that can manage all eCommerce functions. It offers everything that can help in setting up and growing an eCommerce business. You can use it to either build a portal from scratch or integrate eCommerce with an existing website.

A shopping cart software on the other hand works best when you have an existing website. Such software often comes in the form of website plugins and can help you set up a virtual storefront.

To know further about the right eCommerce software solution for your business, connect with a custom eCommerce software development company. Ivan Infotech is one such company that can help you provide the desired answers and the required solution. Connect with our experts now to know more!

Presently, the custom eCommerce solution is being used by thousands of online merchants and brands to swiftly innovate and grow. With Magento, you get an intuitive administration interface that allows search engine optimization, advanced marketing, powerful marketing tools and catalogue-management tools to tailor the look, search and function of your unique brand.

Let’s go over the major benefits that Magento, a top eCommerce software solution can bring you.

Scalable And Powerful

Magento has the capacity to support upwards of 500,000 products on a single website and handle over 80,000 orders per hour. Thanks to its scalability and complexity it requires special hosting specifications to perform at an optimum level and load swiftly.

Mobile Friendly

Highly responsive shopping carts ensure that they are optimized for smartphones, tablets and other mobile devices. This aspect of Magento is very important as current shopping trends cannot ignore the rapid shift to mobile shopping.

Smooth Third-Party Integrations

Many vendors offer eCommerce software development that involves eCommerce platforms with limited third-party app integrations and a lot of the time you will be charged for added integrations. Conversely, the extensible API that Magento offers, allows you to integrate whatever plugin or app you want, from shipping, tracking, web analytics, payment gateways etc. 

Advanced Search Engine Optimization

One of the main benefits of this custom eCommerce development platform is that it allows the possibility of a high volume of organic traffic to your online store. Magento has inbuilt SEO efficiency features, affording your products a higher possibility of ranking on search engine results pages. What’s more, it has further scope for custom SEO implementations in case merchants lack the knowledge and skills to do so.

Functionality for Upsells And Cross-Sells

Magento offers in-built related product suggestion functionality, elevating the user experience and considerably increasing sales. Shoppers are shown “recommended products” or “related products,” on the product page before they reach the cart.

Advanced Permissions And Security

You can easily keep your online store secure from unwanted breaches using Magento to create and manage admin roles with a custom set of permissions. These permissions can be assigned to corresponding store personnel to ensure they gain restricted access to backend tabs and data.

Large Developer Community

Magento has an excellent community that updates the platform on a regular basis, resolving flaws and issues quickly. With the support of their large community troubleshooting becomes a breeze. Additionally, the platform’s large knowledge base ensures that your site will be very reliable and have a distinct competitive edge.

Low Cost And Time-Saving

Being an open-source platform, Magento offers an extensive library of custom extensions that are developed by the platform’s robust community spread across the world. So with the possibility of using and sharing tools communally, with other users, you will not have the inconvenience of building from scratch.

Magento is doubtless one of the biggest eCommerce software solutions platforms available in the market currently.  From small start-ups to giant corporations, numerous retailers around the globe have found tremendous success from this popular eCommerce platform.

A bunch of questions needs to be addressed – Where do you sell? What tactics to use to convince people to buy? What level of marketing is needed? How to actually generate revenue and process payments?  

With the right ecommerce software solutions you can be assured of smooth transactions, seamless customer orders, clear shipping settings and excellent security.

We’ve touched upon key factors that will help you start a successful online store.

Mobile-responsive site

It’s undeniable that the use of smartphones for online shopping keeps rising with every passing day.  

Merchants need to work double-time to create a site design that is mobile-friendly.

This ensures that shoppers can make purchases, regardless of the device they’re using.

Your online store would need to be designed in accordance with operating system requirements to boost your site’s responsiveness.

Appealing web design

Research suggests that 93% of online shoppers consider a site’s visual appeal before making a purchase.

So, if your site’s web design is shoddy, you can’t expect a thriving ecommerce business. 

Your ecommerce industry solutions need to have intuitive layouts, clean designs and follow the latest web design trends.

What’s more it gives sellers complete control over their customers’ experiences. 

SEO-friendliness

Online stores need to generate traffic if they want to experience sales.

But, how do you draw traffic to your site? The simple answer is- Search Engine Optimization.

A good sprinkling of SEO keywords in your product titles and descriptions is likely to get your site to rank higher on search engine results pages.

The higher the number of people who find you online, the more site visits and conversions you could potentially get.

Offer free shipping

Offering free shipping may seem counterproductive at first and you may worry about the upfront costs.

Nevertheless, a high number of merchants have witnessed huge returns and amplified sales on offering their customers free shipping.

Make your generous policy blatantly clear to your shoppers by giving it a prominent place on your online store’s home page.

Popular payment options

You can’t have an online store with payments options. Customers tend to have preferred payment methods.

So, provide them with a wide choice of popular payment options that will allow them to seamlessly make a purchase.

Additionally, you can give customers the option of saving their payment details to ensure that further purchases will be a breeze. 

It’s important to align your online store to your target buyers’ needs and preferences. Once you are able to strategically craft each element of your ecommerce store you will begin to experience more and more conversions.

From tech integrations to pricing, expertise to scope for support there are several key considerations to make before selecting an ecommerce Solution Provider.

Integration of Systems

You would need to assess how your potential ecommerce industry solutions will adapt to your current tech stack and IT infrastructure. What you want to steer clear of here are systems that function in silos and result in added maintenance costs and resources, and a higher margin for error. You would also need to take complete advantage of your current working processes and tech investments.

E-commerce Costs  

Pricing is always an essential consideration when selecting an e-commerce solution provider. From implementation fees, to additional connection fees, customization fees, support fees you would need to factor in all these considerations and more when making an e-commerce vendor pricing comparison. 

Out-of-the-box e-commerce Software Comparison

After you have created your priority list, begin searching for vendors who deliver most, if not all, of your mandatory requirements as part of their standard, out-of-the-box e-commerce solutions. On the whole, you would do well to avoid a lot of customizations; because this can unnecessarily lengthen your project timeline and force you exceed your budget.   

Time-to-market  

Ensure that you select a provider who is able to deliver your web store in accordance with the deadline you have set. The faster your web store goes live, the faster you can start building your revenue online. How quickly your e-commerce vendor takes to complete your web store hinges on their working processes and also the solution you select.

Support Capabilities

You will need support from your e-commerce software vendor during the pre-launch, launch, and post-launch stages of your new e-commerce platform. To ensure optimal running of your e-commerce project, the provider you have selected should cater to your support and servicing requirements.