From digital assistants, facial recognition, autonomous vehicles, medical diagnostics, human-like robots – artificial intelligence is everywhere.

Artificial Intelligence refers to the use of hyper-intelligent algorithms to enable a computer program to learn and think. To put it simply, AI is everything that uses a program to execute something that would ordinarily rely on human intelligence.

With a capacity for enormous benefits, Artificial intelligence solutions hold the potential to revolutionize any professional sector. Here’s a look at a few of them.

No scope for human error

Human beings are prone to error from time to time, no matter their level of expertise.  Machines, however, are error-free when programmed accurately.

Using Artificial Intelligence digital actions are implemented based on previously captured data by applying a particular set of algorithms.

This automatically reduces the margin of error. So any business using Artificial Intelligence solutions can achieve high accuracy and a greater degree of precision.

Round-the-clock availability

Typically, the average person works for around 4-6 hours per day, apart from break times.

Contrarily AI operates round-the-clock.

You don’t have to worry about your AI getting bored, demotivated or falling ill.

It functions without interruption or breaks and unlike humans, it has no downtime.

They have the ability to seamlessly cater to customers across the world in diverse time zones.

Digital assistance

Several organizations, of all shapes and sizes have wised up to the use of digital assistants.

This gives them the capacity to interact with their audience without the need for human resources.

Additionally, digital assistants are being utilized in a host of websites to cater to users’ needs.

People can chat with them about what they are looking for and much more.

Today chatbots are created in such a way that users would not even realize whether they are interacting with a chatbot or a human being.

Automates mundane tasks

On a daily basis a business has several repetitive, mundane tasks for instance, document verification, generic thank-you mails, spreadsheet reports and so on.

Leveraging Artificial Intelligence solutions you will be able to effectively automate tedious tasks of this nature.

This will serve to free up your human employees to exercise their creativity and solve problems.

Swifter decisions

AI can be implemented in conjunction with supplementary technologies.

This would allow you to make machines come to decisions and even execute them, much quicker than would be possible for a human.

In the process of arriving at a decision an employee would take several factors in account both emotionally and practically.

Artificial Intelligence solutions however, operate on the basis of what it is programmed to do and this serves to speed up the decision-making process.

It’s evident that Artificial Intelligence creates a seamless collaboration between enterprise systems and individuals. An increasing number of organizations are adopting this powerful tech and driving sustainability for their businesses.

In order to deal with this crisis, today Hotels Industry IT Solutions need to implement various measures that would help their business to thrive once this crisis passes. Before this pandemic fades away hoteliers should be well equipped to help their business to bounce back.

Implement Low Season Strategies

It would be a smart move to apply your low season strategies once the pandemic recedes. Yet, be sure you carry it out with sufficient creativity.

For instance, put the spotlight on unique amenities offered by your hotel, organize events like food festivals, music concerts and so on (once public gatherings are permitted), and highlight your hotel’s competitive promotions.

Concentrate On Your Online Reputation

More than ever hotel ratings and reviews will be the center of focus after COVID19 subsides. Guests would need to be reassured that your premises are safe and sanitized.

Get Listed On OTAs

Even though you may already be listed on some OTAs (Online Travel Agency) it would work to your advantage to get listed on a few more in case they correspond to your property type and gain you bookings at a lower cost. Be sure to display consistent details on all OTAs – in terms of star rating, room types, number of total rooms, check-in and check-out time, cancellation policy and so on.

Develop Effective Cancellation Policies

Defining a thorough and fool-proof cancellation policy is vital before promoting your availability on your website and other online platforms. This will be a key element towards generating bookings after this crisis.

Apply Proper Rates, Discounts And Promotions

Implement reasonable and effective discount deals and pricing packages so as to help your hotel to gain a higher amount of bookings.

Make Use Of Email Marketing

In this period of lowered activity, you can communicate with your past guests through emails to keep the connection going. It will allow you to generate brand awareness among potential guests who will feel inclined enough to make bookings at your hotel, post COVID19.

Upgrade Website And SEO Performance

Majority of your potential guests land on your website as a result of the searches they have made. Thus, you would need to concentrate on ranking at the top of the search engine results. Carry out suitable SEO practices to enhance the performance of your hotel’s website.

Improve Social Media Marketing

In this digital age, Social Media is an ideal way to receive increased bookings, upgrade brand value and attract and engage further potential guests. Be sure to regularly promote your offers, deals and combo packages across your social media platforms.

Ensure Utmost Cleanliness And Sanitation

In the current pandemic scenario the primary concern of your guests would be sanitation, cleanliness and hygiene. With this in mind, ensure that you educate and train your staff regarding the preventive measures that are mandatory on your hotel premises. Furthermore, intensify sanitation and hygiene of your hotel thoroughly. Fix alcohol-based hand rub dispensers at strategic locations on your hotel business  property.

It is estimated that the economic structure regardless of the country is getting affected because of this Corona outbreak and as the IT industry is one of the pillars of the economy it is also facing having an impact because of it. The quarantine period or the lockdown of various countries to stop it from spreading further is one of the reasons behind it. However, we don’t have any way out.

Here. In this blog, we will try to bring out the current status of the IT industry in terms of this crisis so that you can take adequate measures to fight against it.

COVID-19’s Impact on the Production

The Global Market heads have analyzed the present scenario and come up with a report where the outbreak of coronavirus on particular segments of the IT industry is well-described. While talking about production, we think we should consider these areas and try our best to save our business from the substantial loss that is already encountered by various companies.

Semiconductors: Production requires a higher level of automation it is expected that this segment should be the least affected in comparison with the other industries. But, the problem may arise with the shipment and affect the outsourced semiconductor assembly and OSAT companies.

Storage: For the lockdown situation in various places all over the globe, companies will face trouble in working remotely from home if their storage of information is not based on Cloud. The companies which are already into it, are at the brighter side where the storage-related problem may not occur and they can easily continue with the operation from anywhere.

Panels: Because of the quarantine period and sabotage of labors, the back-end module, ODMs, and downstream manufacturers are unable to decide the price. This part of uncertainty may obstruct your business process.

IoT: For the lack of research and development. The new products may take time to be launched, though, with the integration of IoT, the production will not be hampered.

Wearables: Wearable devices like Bluetooth, smartwatches may witness a decline in the Q1 production for the lack of labor, shortage of material and product release can be detained.

Smartphones: The first stage of smartphone production is highly dependent on the labor and this industry may witness a lack of productivity for the unavailability of the laborers now.

The bottom line is we have to hope for the best, but prepared for the worst. We have to be fully armed to fight the situation together so that your business doesn’t suffer any loss and going digital is the only way out where we can work remotely as much as it is possible.

Don’t worry, we will overcome it soon. Have patience, stay safe.

Influencer Marketing & Chatbots

Real time and people based approaches are ruling the marketing domain these days. For this reason, chatbots and programmatic processes have become the core factors for an effective digital marketing module. The targeted audiences of any business genre are getting immensely influenced through this trend. Businesses are strategically investing on various influencer campaigns. For achieving more in this context, it would always be suggested to consult with providers of digital marketing services in India.

Artificial Intelligence

New age marketers can’t ignore the importance of deploying smart AI tools into digital marketing. It’s gaining popularity for incepting businesses with the benefits of marketing automation. There are various other advantageous ways through with Artificial Intelligence is influencing the digital marketing processes. Those are: customer segmentation, push notifications, re-targeting, assistance in content creation etc. Expert marketers are also utilizing AI tools for customizing the marketing process so that, the marketing qualified lead (MQL) gets effectively turned into sales qualified lead (SQL).

Augmented Reality & Predictive Data

Augmented reality is replacing virtual reality in the world of digital marketing. New age digital marketing solutions are incepting real-world experiences that are helping businesses with insightful and predictive data. From locating high-potential customers to focusing on the targeted audiences and getting associated with their possible future activity, this new trend is doing it all. It’s more like analysing the future data with the help of advanced AI tools and not to evaluate the past data, only.

There are various other trends that are ruling the digital marketing world. The correct assistance in this domain can only be obtained through the certified and experienced marketers associated with providers of digital marketing services in India. Hence, it would be suggested to get in touch with one such digital marketing agency like Ivan Infotech Pvt. Ltd. for more.

Defining AI in a Simpler Way

In a simpler way, AI is all about Gen Next technology and machine intelligence that has been finely and dynamically designed by brilliant human brains. It prepares machines to think intelligently, respond and at the same time perform human tasks in a more accurate and time efficient way. At the same time, it also empowers machines to perform according to the experience and customise things with new insights. It’s gathering immense popularity due to factors like:

• Fewer errors and greater than before accuracy which means, better work efficiency
• Deeper analysis of valuable insights
• Smarter and progressive algorithms. For example: automated systems, GPS trackers, etc.  
• Most fitting for industries like: medical, marketing and banking

AI Revolutionizing Digital Marketing

There is a commendable facelift in the world of digital marketing due to the excellence of Artificial Intelligence. Be it Voice Search, RankBrain of Google or others, the role of artificial intelligence in digital marketing is becoming one of its kind. This has been made possible due to its maximum functionality in respect of effective and detailed data analysis, efficiency of input adaptability and of course, accurate identification of present market trends. Even, big shots are also investing on the same for a cost, time and energy efficient mode of doing business. AI has consistently redefined the mode of automated digital marketing solution. The leveraging ways that AI is showcasing its excellence in this domain are:

• Accurate data analysis for a better experience of respective audiences and predicting respective buying behaviours
• Most consistent assistance for taking business decisions after following the latest market trends (hence, better reach-out to targeted customers)
• Offers potential visitors with exact requirements that they has been searching for
• Effectively helps in putting an end to the conventional presumptions methods of working in the digital marketing domain
• Planning and implementing most valuable marketing strategy for business with the help of AI data-driven analysis
• Provides benefits in respect of automated repetitive tasks in an improvised way and that too, by amplifying the ROI

Artificial Intelligence has got every factor that does wonder for product or service oriented business platforms. For implementing the best practises of AI in digital marketing it is always suggested to get in touch with industry best IT consulting and strategy solution providers. From personalized recommendation that fetches more and more targeted audiences to customer retentions, AI does it all. The best part is that, it saves time and money, both!

Associates of such entities happens to be extremely knowledgeable, certified and at the same time impressively experienced. Combined with all these aspects they ensure that their clients get to have the best of lead generation benefits. They adopt most fitting digital channels and tools after properly understanding the business requirements of valuable clients. On being accustomed with each and every latest development one can stay assured of acquiring the best solutions on this domain. Let’s move further for understanding why one needs to consult with such experts.

• “Self-directed buyer” is the latest thing in this business world across the globe. These experts brilliantly incorporate compatible techniques helpful for developing potential leads and hence properly qualifying them before turning them to sales. This in turn helps a business process to acquire recurring customers.
• There is no denial that the business world of this age is highly competitive. New and fresh strategies are getting developed every other day. Due to the advancement of technology is an active catalyst here. Through the generation programs adopted by company experts mentioned earlier a business house can focus on holding stronger position in search engines. This in turn is helpful for generating more audiences.
• By outsourcing the service through reputable lead generation company one can also enjoy benefits of lesser IT investment and better outcome. This means reduction of financial headache and obtaining more potential leads. Moreover, easier budget approval is also possible.
• By partnering with efficient companies and their efficient resources there is a possibility to amplify the lead quality, also. Obtaining better marketing feedback, better online reputation management, detailed analytics, competitor analysis, better insights, etc., also gets easier.
• Expert guidance for having robust sales and that too in a shorter time span is yet another beneficial factor that a business house can obtain through such companies. Through their effective and well organized sales and marketing leads the business gets bigger and better.

Initiating consumer interest and turning them into potential leads can only be obtained through a strategic solution combined with benefits of advanced technology. No one but experts of digital services company is an ideal assistance for the same. Hence, other than going in a conventional way only, it is suggested to consult with such entities for making the business profitable and that too, in the long run.

There must be something helpful that have expanded such development. Significance of online brand is nowhere less for SMEs, either. With popular IT-strategy and consulting entities, business owners are ably acquiring the proficiency of industry best digital marketers, too. So, let’s pour into some of the crucial factors that these internet based branding system have brought forward, for all.

Meaning & Significance of Internet Branding

Internet based branding is all about utilizing the latest and compatible tools in a best possible way. Implementing strategies for fetching best possible branding results is also associated with it. As this branding process is highly responsible in intensifying brand awareness and also establishes possible lead, employing such tactics is a must. Today, every business owner is well accompanied with the beneficial aspects that it brings in.

However, for understanding the same in a better way and implementing the finest resources, consulting with IT-company mentioned above is equally important. It helps in differentiating one’s business product and services from respective competitors in a most dynamic way. The ultimate meaning of brand positioning can also be best acquired with it. Some of the peerless benefits of settling-in with internet based brand establishment strategies provided by expertise IT-consulting entities are:

• Acquiring higher conversion rates
• Capably increasing the brand awareness
• Obtaining impressive number of inbound traffic
• Leading in respective domains with relevant and fresh contents
• Gaining effective and helpful market insights for better business decisions
• Achieving commendable search engine results
• Getting hold of mentionable customer satisfaction
• Achieving much dreamt about brand authority and loyalty
• Ability to lessen the cost of effective marketing

Should One Invest in It?

Now, this is one of the obvious queries that often runs in every business owners mind (and especially among those who haven’t adopted such beneficial mode of marketing yet). In such situation, remove all worries and consult with IT strategy and consulting firms after going through their past expertise in similar domain. Only then, getting accustomed with the reality of ROI (Return on Investment) is possible.

After going through all these facts and features it is evident that, settling with digital outsourcing company providing profitable outcome with a lesser investment protocol is an obvious step to start with. Only then, one can obtain all the crucial and profitable results of new age internet based branding. Waiting too long would be a bad decision because; the world of technology is ever changing. Hence, one needs to keep updated, always. However, if you are still unsure in this field then simply contact and consult with these client oriented entities.

What is it all about?

With millions (if not less) of active users in Facebook it is obvious that, it’s an active platform for promoting your business product or service. It’s an incredibly powerful stage for reaching out to your targeted audience. With the help of Custom Audience such marketing procedure becomes more feasible for fetching new possibilities. Creating set of potential audiences through efficient and productive ads is something that can be gained with it, too. Actually, this is immensely helpful for enriching Audience Network of your business product or service. With the help of Lookalike Audience reaching out to set of new people who are similar to customized audience and your set of best existing customers can be achieved. All of these and several other tactful factors associated with FB-marketing can be ideally adopted if you get to acquire efficiencies of proficient digital marketers responsible in making things possible for you.

Why is it so Powerful?

Millions of active users are not the only reason that has made Facebook a powerful platform for new age business marketing. The ability to target your campaign in a most effective and strategic way is also the reason behind. This in a way would help in creating brand awareness and acquiring your set of potential audiences. With the facility of strategic facebook ad management you can also draw your respective visitors in context to location, gender, age, connections, likes and interests, relationships, workplace, language, education and others. The ability to produce unique audience segment for ad campaigns with the help of customer contacts and web traffic or with mobile app can also be obtained with it.

How to do?

For Custom Audience – It’s an easy paid ad campaign that starts with a .csv file. Other steps are:

1. Obtain a Custom Audience
2. Click on Facebook Ads Manager
3. Click on the Create Audience
4. Dropdown to click on Custom Audience (click on audience creation buttons if you do not have any audience list)
5. Click on Create a Custom Audience button
6. Click on Customer File
7. Upload your file (Facebook matches it to existing users)

Finally, your Custom Audience gets created. Now, you can utilize the same for your relevant ad campaigns at Facebook and Instagram.

For Lookalike Audience – it is co-related with the set of interests and behaviors in respect of your existing visitors. It is a great way for reaching out to those who might be accessible and also interacted through messages.

Here is a step by step assistance for creating your Lookalike Audience:

1. Click on Create Audiences (top left)
2. Click on Lookalike Audience at the dropdown
3. Choose from Custom Audiences
4. Select your Nation
5. Tune the audience size
6. Click on Create Audience

Lookalike Audience can be generated within six to twenty four hours. Here is not the end; it gets refreshed at every three to seven days.
However, you need to assure that you actively targeted audiences through relevant ads. For acquiring all these and several others, you must get hold of an effective digital service strategy offered by proficient team of experts. They would be your business guides to ensure that you get to adopt all the essential requirements for a beneficial and affordable digital marketing solution.

According to the product manager of Twitter, Aliza Rosen such extension of character limit would surely ascertain that, “the speed and brevity that makes Twitter, Twitter.” stays in place. Now that’s quite interesting, isn’t it? The best part is, the team of experts associated with this platform understood the demand of global community and has finally brought forward the essential modification that was perhaps wished by every user. However, the interesting part is that, according to Twitter’s test-run statistics, around 5 percent tweets happen to be beyond 140 characters and on the other side, around 2 percent is found to be of 190 characters. Perhaps, this stat has made them to limit the character up to 280 characters.

According to a blog post by Twitter, it will retain the shortness for which the service is popular of. However, the expression limit will be increased as the language pattern differs from one province to another. As per their testing period, they have found that around 1 percent of the tweets have hit the 280 character limit. This in a way expresses that the users are appreciating the expansion.

What else? The blog also says, “More space makes it easier for people to fit thoughts in a tweet, so they could say what they want to say, and send Tweets faster than before,”. This again portrays the fact that, all they want is to make the platform more user-oriented. But then, there are certain risk factors that remains and moves around the aspects like: real-time nature of the platform, flexibility, fastness, etc., which we hope would be tackled in an efficient way.  So, until then, happy tweeting!

Particularly in India, the young adults spend more or less 2.2 hours every day on mobile. On the other hand, 98% of over 184 Million Facebook users from India access Facebook from mobile. Considering this trend, Facebook has become one of the best media of choice to reach the mobile-freak consumer. Now, this is the most used digital marketing strategy to integrate TV and Facebook advertising for higher reach.

Advertising on Facebook and TV Works Better Together

There are several cross-media studies that have proven Facebook and TV work great together and deliver better brand identity and final result. Considering the TV-only media plan, advanced digital marketing services recommend, the Facebook overall campaign is more result oriented and significantly adds Reach, Brand Impact and Efficiency in building brands.

• Together Facebook & TV Deliver Higher Reach

It is shown in studies that a media plan that combines Facebook and TV together, Facebook adds more than 6.2% on the whole Reach. Even in a case of the hard to reach audiences or light TV viewers, the whole Reach is higher where Facebook delivers an incremental reach of 12.4%; which is approximately 2X of the incremental Reach conveyed by any other way.

• Together Facebook & TV Deliver Efficient Reach

When Facebook and TV work together, it not only delivers higher reach but also more efficient reach. Considering the cost, Facebook delivers incremental reach at 38% lower than the TV only plan. With TV in a media plan combined with Facebook, Facebook’s unequalled targeting abilities and marketing tools guarantee that your marketing budget delivers maximum hit for the buck. Due to this reason, any leading IT solution company offering industry best digital services, would suggest their clients go for the latest digital marketing strategy hitting the market trend.

• Together Facebook & TV Deliver Higher Brand Impact

A combined media plan including Facebook and TV, they deliver more than 25% incremental brand impact compared to TV alone plan. When Facebook spends is just at 3% spends, TV spends is near about 67% spends. Popular brands like Cadbury and Vodafone saw 2.6X brand imagery and 7.5X brand associations respectively by combining Facebook and TV for their media plans.

All these three advanced service strategies show the partnership between Facebook and TV are the perfect partners when it comes to building brands and driving results.