Digital transformation is the term that is different for different agencies. For some, it means to use the technology for improving and transforming business strategies as per the latest technological advancements.

For others, it means to optimise the same technology as they do not have feel that updates are required. If you want to bring a change in your business operations, the best thing to do is to implement the latest and updated digital transformation strategies to beat up your competitors and brand exposure.

What Do You Understand By Digital Transformation?

Digital or Business transformation is the process to develop and implement latest strategies for staying ahead of competition in the current day’s ever changing business world. It includes technological development and also improves the company’s technological development and boost capabilities for keeping with the ever-changing customer needs and choices.

To meet up your digital transformation across the organisation, it is very important to plan stages and employ right technology and talent in the same place. Digital transformation makes use of digital technologies for creating new or revamping business processes, customer experience and culture to meet up changing businesses and market needs.

The Common Areas for Digital Transformation

• Process transformation helps in automating manual tasks and also improving internal operations, improving productivity and corporate efficiency.
• Domain transformation applies to the technology in specific areas like cloud computing and AI-based decision-making.
• Business model transformation makes use of technological advances for creating latest business models and revenue sources.
• Cultural or organisational transformation that makes use of technology solutions for fostering innovation, digital transformation, collaboration and modernise the structures.

What Technologies Bring Digitalization In An Organisation?

Over the last few decades, we have seen advancements in the field of hardware, software and networking and it is only possible by implementing several digital solutions.

Whether the business wants to improve the customer experience, increase employee performance and analyse the data to achieve innovation, they will most likely to depend upon the below described technologies-

• Cloud Computing

The companies are moving from the traditional systems to cloud computing that provide high-end flexibility and scalability for meeting business requirements. Some of the popular business applications include Google Drive, Office 365, Slack and Salesforce.

• Mobile Augmentations

These days, the users spend more time on mobiles than before. For attracting the customers, the businesses should invest on mobile app development for building up products and services that can be easily accessed through the mobile devices.

• Artificial Intelligence

Artificial Intelligence has become one of the main parts of business growth by offering companies with the ability for mimicking human intelligence. The businesses who have gathered business information can utilise the data for making personalised experiences, predictive maintenance and process automation.

• Internet Of Things ( IoT)

The IoT or Internet of Things helps in connecting people, data and equipment to process automation. One of the best devices is voice assistants which include Amazon Alexa. However, there are several IoT that are used by businesses coming with lots of opportunities to streamline the workflow and improve the existing products.

• Augmented and Virtual Reality

The augmented Reality or and Virtual Reality provide immense opportunities to the organisations. Now, businesses make use of AR/VR for developing training simulations, field service tools, customer engagement tools, collaboration tools and many more. The benefit of using AR and VR is to make users totally immerse in an experience that bring better results.

Apart from these, the businesses are also using automation and machine learning to bring transformation in their business strategies.

How You Want To Build A Digital Transformation Strategy Roadmap?

The digital transformation strategy is considered as the high-level document which outlines the business objectives and digital goals. When you are developing the document, it is very crucial to keep all the steps in mind.

• Business Assessment

The digital transformation strategy should start with a detailed assessment of the current organisation. This initial assessment includes the strategic goals, key performance indicators and potential growth opportunities.

• Research The Particular Industry And Competitors

After you assess the business, it is very important for understanding how you are comparing the direct competitors and also the industry. Are your competitors located in the middle of their own strategies? What digital solutions they are providing? What type of new technologies or tools can be implemented within the industry? A research on all these points will help in understanding the market and identify chances to build a profitable business.

• Creating a delivery plan

The delivery plan should have the roadmap for every digital initiative, resource requirements and also fulfil the criteria to measure the results. Before beginning with the development safe, you need to find out the development and delivery process for building standard practices for the organisation.

• Creating a budget plan

Most of the digital transformation efforts often fail due to the poor budgeting. When you start to make your budget to initiate data-driven decision-making, you need to identify the loopholes and areas where you might need to have added investment.

• Creating Resource Plan

Technology is not the only cost. It is very important to gather up a team having the right skills and mindset to put up the strategy into action. You need to conduct the right assessment of the current capabilities and how you need to achieve the digital goals.

In the nutshell, the digital transformation is less about using the technology and more about implementing the business strategies. It is all about people, process and usage of data. It is a not a matter of a single day but a matter of many years of errors and trials. Are you interested to learn more about the digital transformation? Ivan Infotech offers digital transformation consulting and software development solutions to global clients. Contact us today for desired services.

How many times do you use it in a day?

Voice search or VSO is an innovative search technique that is driven by spoken words as opposed to written keywords. It is the practise of conducting information searches or giving voice instructions to a digital assistant like Siri, Amazon, or Google Assistant. This has led to a change in how people seek information online, as queries tend to sound more conversational and natural with voice search optimisation. It’s not surprising that VSO has become a popular trend in recent years as technology continues to advance. Due to its advanced benefits, VSO is adopted in marketing strategies by marketers. As per the statistical data from Google, around 55% of teenagers and 41% of adults use the VSO atleast one time daily.

With the proliferation of smart speakers and virtual assistants, an increasing number of individuals are using their accents to conduct online information searches. Nevertheless, this transition has a substantial effect on Search Engine Optimisation (SEO) and digital marketing strategies. It is becoming more and more important for firms to adapt their strategies of digital marketing to take into account the growing popularity of voice search. The VSO has an impact on digital marketing by altering how individuals conduct information searches. Users have the option to speak their requests rather than typing them down, which leads to longer search queries.

The Impact Of Voice Search On SEO and Digital Marketing

With the expanding trends and high adoption rate of mobile searches, the impact of voice search on SEO and digital marketing is inevitable. Every major company now uses voice recognition technology, which is developing quickly and has an accuracy rate close to 100%. Digital marketers may utilise the most recent voice search statistics to see emerging trends that show how consumer search behaviours are changing as voice search technology continues to advance and the capabilities of connected devices continue to grow.

Presently, the field of digital marketing is getting affected by the growing adoption of voice search technology, which is altering how marketing professionals optimise websites to rank for specific keywords and queries.

Here are some of the ways, in which VSO is creating a major impact on digital marketing and changing the strategies of search engine optimisation.

Conversational Language: One of the most significant changes brought about by VSO is the need for more conversational content. When searching with their voices, individuals tend to use more natural language and lengthier phrases. This means that businesses must optimise their content for voice search by incorporating more long-tail keywords and phrases that correspond to the way people speak.

Featured Snippets: It tends to favour featured snippets, which are brief informational excerpts that appear at the top of search engine results pages (SERPs). This necessitates that businesses focus on creating informative and easy-to-read content of high quality. By doing so, they can increase the likelihood of being featured in a snippet, which can considerably boost their visibility and traffic.

Content Optimisation: Businesses must also ensure that their websites are mobile-friendly, in addition to optimising content for voice search. VSO are conducted on smartphones and other mobile devices by the majority of users; therefore, it is essential to have a mobile-optimized website. This includes a responsive design, quick load times, and user-friendly menus.

Local SEO: Consider the impact VSO has on local SEO as a second factor. Businesses must optimise their listings on Google My Business and other local directories because many people use voice search to locate local businesses. This includes ensuring that their business information, such as their address, phone number, and hours of operation, is current and accurate.

Optimise Local Listing: The local listings of the businesses can be optimised so as to rank better in the voice search results. This is because many search queries related to local information like the business location or nearest position of the GPS or even working hours are often searched by users. Therefore businesses must ensure to update the accurate and reliable information to be enabled through voice search results.

Conclusion:

Voice search optimisation is unquestionably more pragmatic, efficient, and simple, which is why it is gaining popularity over the years. In order to match user expectations, digital marketers must be ready for it because it has an enormous impact on consumer behaviour. Consequently, businesses must modify their search engine optimisation and digital marketing strategies to accommodate this new method of searching. As a matter of fact, brands have to follow the growing trends of VSO and be on the competitive edge.

As per the data published in “Demand Metric” reveals that content marketing costs 63% less than traditional marketing, however, it helps in generating 3 times more leads.

What Actually Interactive Content Looks Like?

Do you know what interactive content is? It is the type of content that can be personalised as per the requirement of the customers. Statistics prove that more than 80% of shoppers like to buy products and services from companies that offer personalised experiences.

These contents can be in various forms like quizzes, surveys and questions that promote the user to actively be a part and make the buying cycle works great. Using interactive contents increases customer engagement and also provides value to the brand.

How Interactive Content Helps In Generating Leads?

You might be thinking that interactive content can be appealing to readers, but how will it bring leads your business is looking for?

The main reason to use interactive contents for lead generation is that they establish brand value and satisfaction to the readers. Here are some of the ways by which interactive and useful contents can helps in generating leads for the businesses-

• Interactive Content Is Fun And User-Friendly In Nature

The consumers and businesses are always getting in touch with several online contents. This will reduce attention span and limited time allocation for a particular content. Hence, the main criteria of your content are to retain the attention of the prospects.

This is where the interactive experience from the users like queries and quizzes come into rescue. 80% of the marketers think that interactive contents generally boost brand awareness as it is Fun to play with.

• Increase Engagement Of The Readers

When the content is being created, the main objective is audience targeting to take an action like whether to read the contents, to share, to comment or to make engagements. The audience will only engage if the content grabs attention and adds value.

• Add Values To The Readers

Today, the consumers look for contents that generally add value and keep them engaged while they are reading the piece. Here, interactive content plays the role. Surfing the video company’s website, that will attract the most.

Simple contract form at the end of page, newsletter subscription after reading a long blog, or an interactive calculator that provides you insights on costs of newt video campaign.

• Educate The Audience

90% of the marketers think that the interactive content is more effective than normal static content to educate the buyers about the particular product or service.

Keep a 20-page eBook and 2-min quiz script in front of any reader, what you think which will he pick? Obviously, the quiz one, as it is the interactive content as compared to the 20-page long boring eBook. This shows while you make the right content strategy for marketing, you should focus on interactive contents rather than just focusing on long unique content. An attractive content should be a combination of both information and interaction.

Use Of Content Marketing For Brand Awareness- How?

Use of strong content will help you to show the customers what your company is doing and what your brand represents. Brand awareness is not just how much customers know about your brand, it is how well they understand the qualities that make your brand unique. For making this distinction, the content you are making should reflect the qualities that set your brand apart from the competitors.

Through the contents, you need to share the details about the company that makes it clear what actually sets you apart from the others in the business and also how the potential clients why they must choose your brand over others.

What can you do for this? You should use the page on your website for describing the company culture and how it is unique. You can also use the page for reflecting the points that make your brand different from the others falling in the same category.

How To Use Content Marketing For Increasing Brand Awareness

• Researching the target market and audience
• Defining your brand’s unique selling points
• Create unique, searchable and interactive contents
• Publishing on the 3^rd party websites
• Work on influencer marketing
• Diversify the content strategies
• Using the social media platforms

Most Important Content Marketing Trends In 2023 & Beyond

• HUMAN CONTENT IS OF HIGH PRIORITY THAN AI-GENERATED CONTENT

ChatGPT is the latest trend now and it is said to be one of the best ways to generate AI generated content. Now, anyone can generate content easily. But, the question is, whether the AI-generated content is good for search intentions? Though generating contents from AI is fast, it does not support SEO rules.

The feel and essence of AI-generated content is zero in terms of human written contents. Though there are several companies that prefer AI-generated content, it is not good practice. If you want to generate leads and attract more readers to your blog page, let the professional content writers create blogs.

• ADD INTERACTIVE ELEMENTS TO ADD IN YOUR CONTENT

Content marketing is not just about creating helpful contents or updating the existing one, it is all about using interactive elements to make contents engaging. Interactive elements like polls, quizzes and surveys are some best ways to create uniqueness and increase involvement among the readers. Adding such elements is a great way for increasing website traffic and establishing a strong online presence.

• CREATE CONTENT FOR TARGETING SALES FUNNEL

Considering the sales funnel is one of the main parts of content marketing strategy in the current year. It is important to make content for the entire sales funnel, from establishing brand awareness, nurturing the leads and then converting them to customers.

At every stage of creating content, you need to keep in mind that it should be tailored as per the audience. You should keep in mind what types of content will attract the visitors, what content will make them stay more and make the purchase.

• HELPFUL CONTENTS ARE PREMIUM

 In the era of content marketing, helpful and useful content is the main goal. But, this year, this concept is much more prevalent. As more and more people are consuming content from online sources, they will definitely look for quality content over long formats.

To be concluded, if you are having your business and want to generate more leads this year, you should prioritise on content than anything else. Pointers to keep in mind include-

• Producing better-than ever-contents
• Taking audience-first approach
• Focus on success track

Whether you are concentrating on inbound marketing or targeting an audience, giving priority on content is the main thing.

Are you aware that businesses that interact with their customers on social media get better feedback about their brand?

Social Media has been enabling us to stay connected with our close and near ones and is also an essential platform for businesses to connect with their customers. In fact, it creates major expectations for the customers to get attended immediately by these brands and share the required details concerning the products or services.

Social media is in fact, a major tool for branding and a vital way to connect with the customers nationally and at global levels. The role of social media is never limited to any place or age as people from every corner of the world and of every age group is quite active on various social media channels mainly Facebook, Twitter, and Instagram. So, if you are not utilizing your social media handles rightly and strategically for your brand, then you are surely losing out on the best of social media and precisely why neither can you enhance your brand presence nor boost sales.

The Role of Social Media Platforms in Creating Brand Awareness and Improving Branding

Branding is a crucial factor to help a business grow and generate better sales. It is not just about the logos and colors but rather about reaching your customers and providing them with a great customer experience.

Do you have social media profiles for your brand?

Social Media Platforms play an extremely crucial role in the branding of a business. The quantity of visibility and traffic that a brand receives are both increased through social media. It also enables in generating of more leads and cultivates loyal fans. If properly used, social media contributes to brand exposure to the targeted audiences and increases overall traffic. With a strong social media presence, you can enable your brand to forge commercial relationships, lower marketing expenses, and also boost revenues. Increase your brand outreach and be ahead of the competition with the strategic usage of social media.

Are you planning to utilize your social media to create brand awareness and enable better customer reach and engagement?

Well, here is a basic guide to help you kick start your branding with the right social media strategy.

1. Complete Updates Of Social Media Handles

To initiate social media branding, you have to create profiles on various social media platforms and make sure that all the required information is updated with accurate and attractive details. An inactive or an incomplete social media handle rather creates negativity for branding, therefore, remove the inactive profiles or make them active again. With updated and relevant information, users will rely more on your brand which will further help in increasing customer base and retention.

2. Identify Target Audience and Connect

One of the most crucial stages of branding through social media marketing is to identify the targeted audiences and then connect with them in order to build a proper customer relationship. Identifying the right customers at the right time is extremely crucial for understanding the social media platforms that fetch you the most leads, and better ways to improve user experience and deliver customer satisfaction.

3. Proper Use Of Brand Logo and Name

Brand logo and name both play a vital role in the process of branding as they are an important source of identity for a company. Using the brand logo and name leaves a long-lasting impression in the customer’s mind and also makes the users aware of your company’s post, distinguishing it from other posts. It not only builds a brand image but also promotes the company’s products and services. So, make sure to include both your brand logo and name while making any social media postings.

4. Implement Content Strategy For Every Social Media Platform

Every social media platform is different from the others and therefore demands a different type of content and format. The content that goes for Facebook can never be the same as the content for Twitter. While some platforms rely more on visual images, others rely on written texts. Creating relevant content as per the social media handle is really vital and you can express your thoughts to your customers by creating valuable, unique, and insightful content accordingly.

5. Build A Brand Voice

While creating visuals and relevant content copies for social media is important, what is more vital, is to build a brand voice and tone. A company’s social media must ensure to promote the brand’s voice through typical content creation and related marketing focus. So, which opting for social media management for branding, make sure to cultivate a specific approach to reach customers and make them aware about the brand’s voice and tone whether it promotes informative or sarcastic one. Brand voice should include minute details like catch phrases and particular usage of terms used by the company to keep it consistent.

Drive Sales With The Help Of The Right Social Media Marketing Strategy

Have you been implementing different marketing strategies yet the results aren’t satisfactory or helping in achieving the purposes and chief business objectives?

As you know social media is not only about brand awareness but also to enhance the sales and deliver better customer experience. It tends to be a great platform to generate leads and concert them to sales through the adoption of the right strategies. Almost 69% of online shoppers who use Meta platforms weekly made purchases after seeing personalized content on Facebook or Instagram. As per Eco consultancy, social media has turned out to be one of the topmost marketing channels that help in generating a higher ROI. Therefore, using the social media platforms can be a great way to drive your business sales.

Let’s check out some of the ways by which you can use the tool of social media to drive your business sales and generate better Return On Investment (ROI). Check out some of the most productive ways to use social media to increase revenue and sales.

• Be More Active In Social Media Platforms That Your Customers Use

The first and foremost rule of marketing through social media for your business in order to more sales is to be active on the social media channels that your users and customers mostly use. Your chances of connecting with your target audience will increase once you’re on the appropriate social media site and therefore boost your chances of generating sales significantly.

• Start Paid Ad Campaigns

Paid ad campaigns are a vital part of digital marketing especially when you are trying to reach your targeted audiences through social media platforms and generate the sales. Ensure that the targeted demographics take notice of your brand by investing in the right ad campaigns in social media especially when organic reach drops. Boosting your visibility can further increase your ability to use social media to generate sales. You can even customize the paid ads by boosting them for the users that have recently viewed and thereby compel them to purchase.

• Share User Generated Content

Today, every customer checks out the relevant online reviews and feedback left by the customers earlier, before investing in any kind of products and services. To increase sales through social media, you must make the most of the content produced by other customers. Encourage your customers to share the reviews and especially the product pictures and in a way you can boost the loyalty and reliable among your customers through the words of your other customers.

The fact is social media has become an integral part of our daily lives and the best communication tool for the marketers to spread the brand awareness, increase the user engagement while attracting new customers and retaining the existing ones. Using Social media channels for marketing is a crucial and one of the highly beneficial Business Marketing Strategies that ensure better sales and revenue generation while enabling brands to measure the analytics.

In order to understand the significance of the role that digital transformations play in the effective marketing and increased sales of a business, it is important to get a detailed understanding of digital transformations, and other aspects that add up to the contribution. 

What Is Digital Transformation?

Digital transformation is nothing but a way to future-proof business and tread the path of success in a world driven by digital technologies at every step. Utilising effective and powerful digital tools is crucial to marketing’s digital transformation. It entails utilising technology to continuously improve all facets of the company model, such as what it sells, how it engages with customers, and how it functions. It is through the digital transformation that companies incorporate digitization into their processes and culture to establish a digital culture. Companies operating in various sectors started investing more in the digital sphere as digital transformation started evolving and various online marketing services started to rise in demand and steadily the online marketing companies flourished naturally.

What Does Digital Transformation Means In the New Normal Era?

With the covid 19 pandemic striking the world in 2020, the business sector witnessed the rules of marketing change completely as organisations from every industry started adapting to the ‘new normal’ to keep at par with the high competition. However, this new normal of the digital revolution that surged during the pandemic era is here to stay as digital usage will sustain the years to come.

As a result, the need of the hour for every company is to invest and develop the digital landscape of the company and that is precisely what companies have been doing to sustain. Businesses have been reinventing the operational process through the entire lifecycle, starting from customer acquisition, to post-sales service and customer service through digital strategies with the help of digital marketing services that they are opting for.

What Are The Benefits Of Marketing and Sales alignment?

At present, digital strategies and everything related to it are handled by the marketing department of an organisation. One of the major aspects of good productivity and effective organisational growth is the alignment of the sales and marketing teams. With the digital revolution, both departments have been considerably gaining relevant and in-depth insights and so the joint working of both sales and marketing departments of a company creates better opportunities where the possible leads turn into sales.

Why Digital Transformation Is Crucial for Marketing and Sales Alignment?

Digital transformation should actually be a top priority for any business irrespective of its size and sector since it is not simply essential for successful marketing and sales alignment, but the alignment will bring several other essential effective results that would be highly beneficial for the concerned organisation. Obtaining the required professional guidance and expert advice from the hired digital marketing agency is not just optional but essentially necessary.

Some of the essential benefits of why the marketing and sales teams should align together for effective digital efficiency are as follows:

• Enables Better Customer Insights:

With the alignment of the marketing and sales team come in-depth insights and details on the lead prospects as well as the customers. On one hand, the sellers tend to have detailed and useful insights that the marketing team can use to specifically create material for nurturing. On the contrary, marketers frequently have a wide perspective of an industry or prospect. Therefore, customer insights can be gained from customer feedback, third-party data, content engagement, or even one-to-one customer conversation.

• Drives Personalisation:

Personalisation is the key when brands are trying to turn leads into sales. Most of the customers as per McKinsey had stated that personalised communication had driven their decision regarding a brand purchase and around 78% of the people accepted it made them repurchase from the concerned brand. Therefore, with personalisation comes customer engagement which often leads to building customer loyalty. However, personalisation can be possible through the right and effective marketing when both the sales and marketing team aligns to discuss the target audience and create relevant and engaging campaigns. 

• Seamless Multichannel Experience 

Present-day consumers are not confined to a single channel. They purchase physically, online, through mobile apps, and ask for support and queries from your customer service. Therefore, all these platforms through which customers try to reach businesses can be integrated into one single platform digitally. The customer services are continuously improved and are aligned with the customer’s requirements. Today, the services are fast, smooth and easy with 24*7 accessibility. With digital transformation, this can be possible and take businesses to a better position in terms of customer satisfaction. 

Companies in this fast-paced technological world connected through social media have been considering the implementation of the digital transformation strategy seriously if they haven’t already. With the right strategy of digital transformation guided by the marketing companies, businesses now have the key information on the importance of digital marketingthat enables these brands to engage with customers and cater to their respective demands. With the seamless customer experience, the modern business is all about how well digital transformation strategies are used. 

Ivan Infotech is a IT company that offers 360-degree digital marketing solutions to clients both locally and overseas. With years of experience, Ivan Infotech has strived to become one of the leading companies that focus on quality. Assisted by expert professionals, Ivan is the ultimate agency for providing the best digital marketing solutions to businesses from different sectors.

Two types of marketing techniques are followed by businesses – traditional and digital. To understand the differences and the reason behind the latter to be the popular one, this comprehensive guide will help you.

Traditional Marketing Techniques

traditional marketing basically alludes to the basic advertisement techniques that incorporate television, magazine and radio. Which method the business will follow is dependent on the budget as obtaining all the methods is very costly. Traditional marketing choices are popular in brands which are already established. The small scale businesses with a limited budget don’t generally opt for it.

Lack of time is the first area of consideration. Traditional advertising doesn’t allow changes like digital marketing. If you are going to run the ads in the magazines, you have to decide the contents at least before two months along with the review and scrutiny. Because, once it is published, you will not get the chance to edit it.

The outlets are delivered to the target audience, but there is no way of understanding who is reading the outlet and how many people are showing interest in it. Hence, setting up the target audience can be difficult here.

The cost of conventional marketing is much higher than digital marketing. Without continuous ads, you wouldn’t be able to get results and for continuous ads, you need to spend a lump sum.

Digital Marketing

Promoting a business on the vast world of web is what digital marketing is all about. This is an interactive way of reaching the target audience, be it domestic or international. Being an easy and convenient way of promotion where the impressions can be measured, digital marketing is the most popular mean of business promotion now.

Measurable Results

Your business progress can be tracked with digital marketing. You don’t have to wait months after months to reach your target audience, you can get it within a shorter period of time and also, you can track how people are reacting to your posts and how many people are liking it and how much chance you have to convert them into the potential candidate.

More Customer Engagement

Targeting potential customers is easier with digital marketing where more customer engagement is promised. The effort lies in understanding your customers, their preferences and interest in investing in your products. For digital marketing, the feedback of the customer is essential.

Contribution of Social Media

With the growing accessibility of Smartphone people are more into social media now. This alleviated the businesses to promote their product or service on a larger platform where millions of people can get to know about their products. Utilising social media in the best possible way can act as a pivot to grow your business.

It is manifest that in this digital era, you must implement digital marketing for your business promotion. If you have not started yet, it is high time so that your competitors don’t overtrump you.

In case you look for the results on Google, you will see thumbnail pictures and ratings. This is more useful than snippets if you are searching specifically in the category. This will altogether provide you more specific results for the search.

Google has an automated program that generates previews to help the users understand the relevance of the result and give them a reason to visit those sites. In order to make it easy for the websites to learn how much text will be there for a snippet, here are some new features introduced for webmasters.

Your Snippet and Preview Preferences

Earlier, only a textual snippet or no snippet was allowed. However, now there is a set of methods to allow pulverized configuration of the preview content on your pages. A set of robotic meta tags and HTML attribute have made it possible.

Robots Meta Tags

To an HTML page’s ‘head’ or specified with the x-robots tag HTTP header. The main robots meta tags that address the preview contents are “Nosnippet”, “max-snippet”, “max-video-preview: [number]”, “max-video-preview: [settings]” etc.

New data-nosnippet HTML Attributes

“data-nonsnippet”, HTML attribute on div, span, selection are the new ways to assist limiting the part of the page that can be shown as a snippet. Implementing this you will be able to prevent HTML part from showing in the textual snippet.

Some More on It

The structured data content is eligible for displaying as rich search results. These types of results are not meant for limiting the meta robots settings. These are meant to address more specification with limitation and modification of the content in the structured data. If the content is incorporated in structured data, the content can be presented with similar types of contents in the search results. The presentation can be limited to the limitation of the type of content in the data.

The AMP Format

The AMP format has several benefits that include eligibility for prominent presentation of thumbnail pictures in the search results and the discover feed. These are the characteristics shown to invite traffic to the published articles. Generally, the publishers don’t want Google for using large thumbnail pictures when the AMP pages get presented in the search results so that the Discover can use meta robot settings for max-image-preview specification.

These are the new options which can be operated for the results Google display globally. It will make things more convenient to optimize the value of search and meet your business requirements.

Influencer Marketing & Chatbots

Real time and people based approaches are ruling the marketing domain these days. For this reason, chatbots and programmatic processes have become the core factors for an effective digital marketing module. The targeted audiences of any business genre are getting immensely influenced through this trend. Businesses are strategically investing on various influencer campaigns. For achieving more in this context, it would always be suggested to consult with providers of digital marketing services in India.

Artificial Intelligence

New age marketers can’t ignore the importance of deploying smart AI tools into digital marketing. It’s gaining popularity for incepting businesses with the benefits of marketing automation. There are various other advantageous ways through with Artificial Intelligence is influencing the digital marketing processes. Those are: customer segmentation, push notifications, re-targeting, assistance in content creation etc. Expert marketers are also utilizing AI tools for customizing the marketing process so that, the marketing qualified lead (MQL) gets effectively turned into sales qualified lead (SQL).

Augmented Reality & Predictive Data

Augmented reality is replacing virtual reality in the world of digital marketing. New age digital marketing solutions are incepting real-world experiences that are helping businesses with insightful and predictive data. From locating high-potential customers to focusing on the targeted audiences and getting associated with their possible future activity, this new trend is doing it all. It’s more like analysing the future data with the help of advanced AI tools and not to evaluate the past data, only.

There are various other trends that are ruling the digital marketing world. The correct assistance in this domain can only be obtained through the certified and experienced marketers associated with providers of digital marketing services in India. Hence, it would be suggested to get in touch with one such digital marketing agency like Ivan Infotech Pvt. Ltd. for more.

There must be something helpful that have expanded such development. Significance of online brand is nowhere less for SMEs, either. With popular IT-strategy and consulting entities, business owners are ably acquiring the proficiency of industry best digital marketers, too. So, let’s pour into some of the crucial factors that these internet based branding system have brought forward, for all.

Meaning & Significance of Internet Branding

Internet based branding is all about utilizing the latest and compatible tools in a best possible way. Implementing strategies for fetching best possible branding results is also associated with it. As this branding process is highly responsible in intensifying brand awareness and also establishes possible lead, employing such tactics is a must. Today, every business owner is well accompanied with the beneficial aspects that it brings in.

However, for understanding the same in a better way and implementing the finest resources, consulting with IT-company mentioned above is equally important. It helps in differentiating one’s business product and services from respective competitors in a most dynamic way. The ultimate meaning of brand positioning can also be best acquired with it. Some of the peerless benefits of settling-in with internet based brand establishment strategies provided by expertise IT-consulting entities are:

• Acquiring higher conversion rates
• Capably increasing the brand awareness
• Obtaining impressive number of inbound traffic
• Leading in respective domains with relevant and fresh contents
• Gaining effective and helpful market insights for better business decisions
• Achieving commendable search engine results
• Getting hold of mentionable customer satisfaction
• Achieving much dreamt about brand authority and loyalty
• Ability to lessen the cost of effective marketing

Should One Invest in It?

Now, this is one of the obvious queries that often runs in every business owners mind (and especially among those who haven’t adopted such beneficial mode of marketing yet). In such situation, remove all worries and consult with IT strategy and consulting firms after going through their past expertise in similar domain. Only then, getting accustomed with the reality of ROI (Return on Investment) is possible.

After going through all these facts and features it is evident that, settling with digital outsourcing company providing profitable outcome with a lesser investment protocol is an obvious step to start with. Only then, one can obtain all the crucial and profitable results of new age internet based branding. Waiting too long would be a bad decision because; the world of technology is ever changing. Hence, one needs to keep updated, always. However, if you are still unsure in this field then simply contact and consult with these client oriented entities.

What is it all about?

With millions (if not less) of active users in Facebook it is obvious that, it’s an active platform for promoting your business product or service. It’s an incredibly powerful stage for reaching out to your targeted audience. With the help of Custom Audience such marketing procedure becomes more feasible for fetching new possibilities. Creating set of potential audiences through efficient and productive ads is something that can be gained with it, too. Actually, this is immensely helpful for enriching Audience Network of your business product or service. With the help of Lookalike Audience reaching out to set of new people who are similar to customized audience and your set of best existing customers can be achieved. All of these and several other tactful factors associated with FB-marketing can be ideally adopted if you get to acquire efficiencies of proficient digital marketers responsible in making things possible for you.

Why is it so Powerful?

Millions of active users are not the only reason that has made Facebook a powerful platform for new age business marketing. The ability to target your campaign in a most effective and strategic way is also the reason behind. This in a way would help in creating brand awareness and acquiring your set of potential audiences. With the facility of strategic facebook ad management you can also draw your respective visitors in context to location, gender, age, connections, likes and interests, relationships, workplace, language, education and others. The ability to produce unique audience segment for ad campaigns with the help of customer contacts and web traffic or with mobile app can also be obtained with it.

How to do?

For Custom Audience – It’s an easy paid ad campaign that starts with a .csv file. Other steps are:

1. Obtain a Custom Audience
2. Click on Facebook Ads Manager
3. Click on the Create Audience
4. Dropdown to click on Custom Audience (click on audience creation buttons if you do not have any audience list)
5. Click on Create a Custom Audience button
6. Click on Customer File
7. Upload your file (Facebook matches it to existing users)

Finally, your Custom Audience gets created. Now, you can utilize the same for your relevant ad campaigns at Facebook and Instagram.

For Lookalike Audience – it is co-related with the set of interests and behaviors in respect of your existing visitors. It is a great way for reaching out to those who might be accessible and also interacted through messages.

Here is a step by step assistance for creating your Lookalike Audience:

1. Click on Create Audiences (top left)
2. Click on Lookalike Audience at the dropdown
3. Choose from Custom Audiences
4. Select your Nation
5. Tune the audience size
6. Click on Create Audience

Lookalike Audience can be generated within six to twenty four hours. Here is not the end; it gets refreshed at every three to seven days.
However, you need to assure that you actively targeted audiences through relevant ads. For acquiring all these and several others, you must get hold of an effective digital service strategy offered by proficient team of experts. They would be your business guides to ensure that you get to adopt all the essential requirements for a beneficial and affordable digital marketing solution.